News
Doughnuts without delay
Krispy Kreme, the iconic doughnut company, has chosen Premier Despatch to deliver it's doughnuts to customers on Valentine's day. The logistics of this consignment are particularly challenging given that the doughnuts must arrive fresh and in immaculate condition.
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed.
Krispy Kremes’ UK Retail Marketing Manager Pierre Meyer said "Last year we experienced massive demand and this year we wanted to beat that, with more drops and even better customer service. We believe we've made a great decision to go with Premier Despatch - their experience and logistical support will help to ensure that we can share the Krispy Kreme love this Valentine's day!
The company doesn’t currently offer a dedicated and ongoing delivery service, but for Valentine’s day will have a special, one-off service available for order through their website.
If you would like to order your Valentine’s day doughnuts please go to the Krispy Kreme website at: www.krispykreme.co.uk
Teresa Lovie, the account manager for Krispy Kreme believes there are some exciting
opportunities ahead for this account, “The online
market is clearly something that many companies
that enjoy a Friday treat in the office, could come
to rely on”.
Teresa is confident in Premier’s ability “We really excel in the management of this type of intensive delivery. With many years experience in managing transport for many TV events and Corporate road shows, everyone knows what they are doing and the unexpected is expected and managed”.
